It takes longer to blink than to decide if you like an Internet page or not. Given a 50 millisecond glimpse of various Web sites, test subjects were fast to decide on the Internet website's appeal. This finding is a surprise as the researchers at Carleton University had thought Internet users would take at least 10 times longer to make a judgment about the quality of a Web site. So to be on the safe side for businesses, don't clutter your website with too many ads, use the pleasing fonts like Verdana or Courier and tone down on the colours. Once you've got the eyeballs coming to your site, you might then want to check out how to turn website traffic into sales on this great Cnet article.
Research project author and psychology professor at Carleton University in Ottawa, Gitte Lindgaard, told Reuters: "It really is just a physiological response. So Web designers have to make sure they're not offending users visually. If the first impression is negative, you'll probably drive people off." "When we looked at the Web sites that we tested, there is really nothing there that tells us what leads to dislike or to like." "If design were reducible to a set of principles, wouldn't we find an awful lot of similar houses, gardens, cars, rooms? You'd have no variety." The results were published in the "Behaviour & Information Technology" journal.
» Authors' Top Picks for Week of 1/16 from Know More Media
Each week we poll our team of Authors for their favorite posts on their own blogs. We find it interesting to identify the entries the Authors themselves feel are their most compelling. Without further ado, here follows our Authors’ Top... [Read More]
Tracked on: January 26, 2006 5:08 PM | Permalink to Trackback