Users can now blog directly to Blogger.com from their Sony Ericsson cell phones. What does that mean from a business point of view ? Better applications to support blogging means more revenue for companies dealing with mobile applications. Looks like the big bucks will continue to roll in for Telcos and programmers.
All the user has to do is select a picture and then pick the option for sending via 'blog' rather than MMS (picture messaging) or email. By default this will link the user directly to Google's Blogger service.
The first time the user selects 'blog', Google's servers automatically create a unique address on its blogspot for that particular handset/SIM card combination.
"We are seeing exponential growth in blogging and consumers are turning more and more often to the Internet as a means of sharing information or images in personal blogs,” said Jan Wäreby, Corporate Executive Vice President, Head of Sales and Marketing, Sony Ericsson. “By working with Google, we're able to offer a quick and easy way for people users to blog as they discover how convenient it is as a way to share words and pictures with friends, family and beyond. We are also delighted to collaborate with Google, the undisputed leader in Web Search, to provide our end users with relevant Internet information directly to their Sony Ericsson handsets."
Integrating Blogger and Google Web Search in the Sony Ericsson handsets will provide a completely new experience for consumers. Icons leading to Google Web Search have been integrated into the phones user interface to provide easy access to the information that Google Web Search can provide.
Integrating Blogger and Google Web Search in the Sony Ericsson cellphones source
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