Back in the year 2000, everybody was jumping into the Dotcom frenzy and pumping billions of dollars into the new age companies. You will see kids barely 17 years old in suits and dotcom CEOs buying their own private jets. Fast forward to the year 2006 and all you hear is how much is this gonna cost me and how much can I make back ?
With increasing oil prices and globalization trends kicking in, companies are putting cost cutting measures into place and its important to know where your money is being spent. So if you want to know how much your website is raking in, you should invest in a good website tracking software like WebTrends. (I know I would)
Last week, Web analytics developer WebTrends announced that it had launched the WebTrends Marketing Lab product family; the latest version of the WebTrends Analytics software and the brand new WebTrends Marketing Warehouse.
"The solution needs to be able to provide top-line performance metrics," says Jason Palmer, VP of products at WebTrends. "So we're excited to announce an exclusive arrangement that we have with Business Objects, leveragint their Xcelsius tool to provide KPI performance dashboards. We believe this is a great way to be able to provide dashboards to the broad organization so that it's easy to measure [whether] you're on track or off track to budget."
The new dashboards, says Palmer, let users to set goals and view reports that track performance compared to those goals. They also allow for "what-if" analysis, enabling users to test merchandising strategies to see whether, for example, a promotion that lowers average order size but increases overall revenue and number of orders would help meet those goals. Geographic displays also let users see how traffic is performing in various geographies.
WebTrends Marketing Warehouse, the entirely new product, is designed to extend the analytics technology beyond analyzing site traffic and sales performance to pinpointing the behavior of individual customers on the Web site.
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