Ever wonder how those whiz kids at Google Inc come up with such good ideas that even rivals like Yahoo! and MSN eat their dust ? Then listen to this insightful podcast from Marissa Mayer, the VP Search Products and User Experience at Google. Its fascinating and it fills up your empty iPod.
Rules that are critical to product development at Google :
# Ideas from everywhere. Encourage and enable idea flow and incubation. Don't assume it will happen naturally.
# Share all info. Provide tools/forums that make it easy to share info freely and widely internally.
# If you're great, we'll hire you.
# Provide a license to pursue dreams. 50% of new products comes from the 20% free time discipline (i.e. 4x more productive than regular time!)
# Don't perfect on the drawing board. Innovate and iterate (quickly).
# Ask users thru playing with real product.
# Data is apolitical. Data creates clarity. Use split tests all the time if you're not sure.
# Creativity loves constraint. Don't start with a white sheet of paper. Set clear goals and objectives from Day 1.
# Users not money. Money follows the users. Always.
# Don't kill products. Morph them into something different and better.
Comment Preview