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May 5
IBM's Big Plans for Information Management
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Here's another one of Big Blue's (International Business Machines Corp) every growing plan to capture the services market by  providing BIG solutions to cure a headache that does not even exist. Lovely. I wonder when this plan will go down the drain  and then they start having a restructing exercise for their 130,000 staff again.

The danger in any presentation from IBM, the IT blueblood of the corporate world, is the ever-present peril of being  embroiled in a round of buzzword bingo. IBM is such a vast sales and marketing machine, sniffing out any bit of business it  can find, that it has a tendency to talk a marketing language that seeks to suit all listeners.

There’s often a good helping of fear, uncertainty and doubt added to the sales mix as well. The company deploys the “FUD  factor” to make clients understand they need IBM solutions to ease their business headaches ­ some of which they never knew  they had.

February’s launch of IBM’s “Information as a Service” strategy in New York has now been rolled out in the UK. The headline  figures are dramatic: $1bn global investment and 7.5% of workforce moved into information solutions roles, coming on top of a  vast expenditure on technologies over the past few years (see below).

IBM's Big Plans for Information Management source

1 Comments/Trackbacks




It's quite a big figure if I may say do:) they're going to have some trouble as they're strategy of "ghost hunting" will be put in practice. maybe they're going for a new niche, what do u think? or maybe they're inventing one:)

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