"Let it Happen". That's exactly what Eric Schmidt the CEO of google mentioned during a Stanford University Event last march.According to Schmidt, Google's auction-based pay-per-click advertising model is inherently self-correcting. Schmidt's scenario for what would happen if Google did not police click fraud and it was "rampant".
Google’s solution to click fraud is …...just let it happen. And their solution to end the world’s hunger…..is to let those starving die. In the end, there wont be any humans left and there’s no more starvation. Brilliant eh? DArn, when you are making the type of money Google is making, who cares about pennies ?
Google's CEO on Click Fraud source
Picture : Eric Schmidt (rear) Google CEO with Google founders Sergey Brin and Larry Page
Google's CEO on Click Fraud source
Picture : Eric Schmidt (rear) Google CEO with Google founders Sergey Brin and Larry Page
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