Search engine business is a big time thing and giants like Google and MSN don't mind putting more effort and money into making it better since it's a good source of revenue. Just look at Adsense. Google made $997 million with it last year and I
don't think its going to stop at that figure. So what is the science that makes search engines accurate and more powerful. How do you clear the rotten apple from the good reliable search engines. Its all in the clickstreams, baby. Check out what Peter Norvig, Google's director of research has to say."You learn from what people are looking for and we are often corrected by users," said Peter Norvig, Google's director of research, during a panel session at the AlwaysOn conference here.
At one time, Norvig said the majority of searches on the term "Glacier Bay" were actually looking for the Glacier Bay Faucet company, which came in No. 4 in a search on the term today. "When you look at the clickstream you find out what people want, not what you think they want," he said.
Clickstreams Hunting for Correct Search Terms source
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