The creators of Digg, the Internet news aggregation site, Kevin Rose and Jay Adelson have secured financing to turn their
Internet-based video production firm into a full-fledged company Revision3.
Revision3, the new Internet video network backed by the founders of Digg.com, isn't really aiming to "kill your television." That phrase, used in the site's publicity material, is just a figure of speech, Jay Adelson explains.
Revision3 is "It's a reference to the third wave of TV," said Jay Adelson. "First it was traditional TV, then cable, and now you have a new form of audience with broadband, TiVo, and mobile phones."
The content is meant to be watched on the go. Viewers can download programs onto their mobile devices or click and watch through TiVo or computers. It capitalizes on the growing trend of people watching video online.
Revision3's 11 programs are free to viewers. Production is paid for by advertisers who pay to be mentioned within the show. It's a twist on traditional TV commercials.
The most important words: "Like digg.com we've come up with a model which is very low cost for very high return," said Mr. Adelson. "It's not a capital intensive business. It doesn't require tens of millions to run." like everything else in Web2.0 time.
Hope to see quality productions from Revision 3 soon.
Digg's Revision3 Internet-based video production firm started source
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