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Nov 9
Topix.net boost on marketing and manpower
Topix.net, is a Palo Alto, California based company, which was valued at $72 million earlier this year. It recently received a whooping $15M funding from the Gannett Co.,topix_header_logo2c4r5.png Tribune Company, and The McClatchy Company. According to the story, Gannett and Tribune each own 33.7 per cent, and McClatchy (which was bought by Knight Ridder last year) owns 11.9 per cent. Which means, the newspaper companies own about 80 per cent of the company.

What's interesting about Topix.net is that it is a concept driven news aggregator that features over 150,000 subjects. They claim that their crawlers read all the news published online. We crawl over 6,000 different sources and categorize stories geographically as well as by subject.

Topix.net was founded in year 2002 with the goal to make it easier for internet users to find relevant information on news. And Topix.net also focus more on the local news. And, the users can actually prevent themselves from wasting time to surf various news websites to get the information that they needed. Topix.net announced that it will use the money to increase the number of staff and put some more cash into their marketing budget. And that's what perhaps they need to focus more on right now. Currently they have 25-person staff, and is expecting to double that number next year. They also stated that they're going to focus on the marketing aspect of their website so that it will receiver greater coverage and exposure. Topix.net is among the top 25 news websites per Hitwise statistics, according to Tolles.

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Topix.net Secures $15M; Newspaper Group Ownership Stats

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