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Dec27
Email Marketing - HTML Vs. Plain Text



As an Internet marketer, most of the time, a simple decision that you made now can bring a lot of differences. Having a good list is good start, but what you will do with it is another story. Deciding whether to send a HTML or just plain text email for your marketing campaign can be a daunting task too.


While HTML emails are nicer to see, it usually takes longer duration to load them. And if it takes too long, it might ended up in the recipients' trashbins. This is obviously counter-productive and it's better to just use plain text at all cost.
But, if you insist on using fancy graphics and fonts, it's better to create a blog and just send a plain text email to inform your subscribers to visit it whenever you update it.


An alternative would be to allow each subscriber to select whether they want to receive HTML or plain text, but this just add more troubles on your part and you will have create two versions of each message. So, as a savvy marketer, the answer is obvious, plain text email is still the best option to go ahead with your email marketing campaign.
Dec27
MSN Pink Ads Pulled - Too Racy
A blog-targeted campaign run by Control Room, an independent company that produced on-demand concerts for MSN, has been scrapped due to concerns that some of the work was in poor taste. The ad was planned to be featured in blogs... Continue Reading
Umbria Offers Blog Lists to Marketers
It's always good to have bloggers to talk about your products. And there are already a few sites like Payperpost and Reviewme that are available to help product owners to create brand awareness for their products.  But, wouldn't it... Continue Reading
Eighteen72 New Price Comparison Website
If you resides in or frequently travel to UK, then this site might be something that you should find out more about this new site called eighteen72. It was built with the purpose to help users to have easier... Continue Reading
Dec26
Wikiasari Launching ?
Jimmy Wales, the founder of wikipedia is launching a search engine powered by people. The new wikia search engine project is named 'Wikiasari' and will apply 'crowd sourcing' features to search engine results, letting individual users rank sources of informatin... Continue Reading
Activating Windows Vista for Good
Hackers are going all out to crack Windows Vista activation procedure which is enhanced by Software Protection Platform (SPP).  Until now, Microsoft has an upper hand, with no permanent or foolproof ways to crack or bypass Windows Vista activation request... Continue Reading
Dec17
Google Invites Podcasters
Google is running an Adwords that invites podcasters to upload their shows to Google Base. The landing page asks podcasters to select some of their best programming and upload it to Google Base. By uploading it to Google Base, you... Continue Reading
YouTube rival
In less than two years, YouTube has grown from a Silicon Valley start-up to the most popular online video-sharing site that boasts more than 100 million daily views. It was acquired by Google in November for $1.65 billion. This intrigued... Continue Reading
The correct definition of Web 2.0
O’Reilly definition of Web 2.0 is Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among... Continue Reading
Social Networking with World of Warcraft
You might not heard of Shawn Fanning before, but I am sure most of us would know the P2P music sharing application, Napster. Well, he was the owner of Napster before he sold it. He have been working on a... Continue Reading
Dec16
Askcity
Are you moving in to a new neighbourhood? And you got yourself a street directory book, only to know that the content is outdated? There is a better way to know your new neighbourhood better. Just find out about it... Continue Reading
Dec15
Gritwire RSS Reader
  There are so many RSS feed readers available nowadays. What makes or breaks them are the unique features they provide. Just to name a few that are being used widely.*Attensa Online*Bloglines*FeedLounge*Google Reader*Gritwire*News Alloy*NewsGator Online*Pluck Web Edition*RojoWeb 2.0 is about creating... Continue Reading
Dec14
User Generated Content – buzz phase of 2006
Why would Rupert Murdoch pay $580 Million when his News Corporation bought MySpace in July and Google pay $1.65 billion for a flood of grainy TV excerpts, snarkily edited film clips, homemade video diaries, amateur music videos and shots of... Continue Reading
New Portals need to be a Platform
The most successful platforms are acting just like portals which is something like the ‘one stop shop’. When enter, we can find everything we want or a system that channels all of the value. Yahoo does not create most of... Continue Reading
A 42” PDP TV for 940 euros
This is a very interesting offers for only 940 euros, you can own a 42” PDP (plasma) TV. It is equip with a digital and analogical tuner. Do not be to happy yet, as this model come with a... Continue Reading
Dec13
Search Engine Marketing
Search Engine Marketing is a dreaded word to some people. Well, it's not surprising if people are still surprised if you're saying that you're doing Search Engine Marketing, because, even if there's 700 million Internet users that exists nowadays. Online... Continue Reading
Looking at Social Media Marketing
Social Media sites can be one of the most effective traffic pulling tool if you use them correctly. But, if you don't have any connection with the right circle of people or enough people, then it might take some time... Continue Reading
StumbleVideo
Have you been browsing thru the Internet daily looking for informations that might be of interest to you? Then you should've been using StumbleUpon toolbar because it allow you to visit a lot of websites in the shortest amount... Continue Reading
Custom Toolbar for your Blog
I would like to share with you one of the best way to make your visitors to keep coming back to your blog. What you can do is actually to create a custom toolbar to your blog for your... Continue Reading
Dec12
Microsoft Lost Sight of Customers needs?
James Allchin, headed various aspects of Windows development since the mid-1990s wrote in an e-mail that he would buy a Mac if he was not a Microsoft employee. He plans to retire at the end of this year with the... Continue Reading
Music Industry and Money
The music industry is slowly decayed for two decades. Big record companies, whose fortunes are still overwhelmingly tied to CD sales, are taking a far more expansive view of how to carve out pieces of the music economy, which by... Continue Reading
Newton Lessons - Apple's New Platform
Apple is building a new platform by applying lessons it learned from the 90s. Apple tried to launch the Newton as a new platform, although its subsequent failure in the marketplace. The Newton was not just a new gadget, it... Continue Reading
Wikia unveils OpenServing
Wikia, Inc., the leading provider of community resources for building free content on every topic announced OpenServing. It is a bold step in Jimmy Wales’s (Wikia founder) vision for community centered content and computing. Wikia’s OpenServing give away hosting services... Continue Reading
Google Copies Yahoo?
Back when IE7 launched, Yahoo! created a customized version and began to market it to our existing IE users. The splash page looked similar to Google. Todayit seems that Google has come with revenge. It seems that Google has decided... Continue Reading
Dec10
Dig Bury Story
The recent discussion about companies offering bribes to Diggers, would be an interesting to run a poll asking if it is time for the top users to be paid by the social news site itself. Predictably the story quickly... Continue Reading
Death of FrontPage
Microsoft’s marketing team tested the FrontPage name on a range of developers and Web designers/builders. They all hate it. The marketers learned there was no way they were going to be able to continue with the FrontPage brand. In... Continue Reading
PS3Seeker
Looking for a good gadgets deal for these coming holidays? Check out PS3Seeker, a nifty map that helps you locate the best game system deals not only in your local brick and mortar, but also on Amazon and eBay. Updated... Continue Reading
Record directly to site with YouTube
YouTube added a new feature called Quick Capture. It allows users to record video directly to YouTube from webcams plugged into their computers. This new feature eliminates steps in the process of producing video content. It makes it easier... Continue Reading
Google Gmail enables POP checking
Google's Gmail has just launched a new feature which is slowly rolling out to users. It is the ability to use POP checking of other accounts emails. If you are one of the lucky Gmail users, you will see... Continue Reading
Dec 9
Signed off Exchange 2007
Microsoft have over 120,000 mailboxes running in production on Exchange 2007 exceeding our SLA of 99.95% availability. Likewise, over 200 Technology Adoption Partners and Rapid Deployment Partners have over 55,000 mailboxes in production operating within their enterprise SLA’s. Microsoft... Continue Reading
Firefly Comes Back as Online Universe
Much beloved sci-fi series Firefly will soon make an unexpected return, not as a TV show, but as a massively multiplayer online game. Multiverse, maker of a free MMO-creation platform, plans to announce Friday morning that it's struck a deal... Continue Reading
Diggers Get Modest Sums
Despite the controversy, there is one thing that Kevin Rose has always maintained that Diggers have never, and will never, get paid mostly because he feels it would create an unfair sense of hierarchy in social networks. Well, in... Continue Reading
BitTorrent Acquires uTorrent
BitTorrent, Inc., home to the world's leading peer-assisted digital content delivery platform, today announced it has acquired uTorrent, a lightweight and efficient implementation of the BitTorrent protocol. The objective is to combine BitTorrent's expertise in networking protocols with uTorrent's... Continue Reading
Radio advertising to Google advertisers
Over the last year, Google had been working hard to integrate the dMarc advertising platform into Google AdWords. Google announce that the integration is now complete and recently begun a U.S. beta test of Google Audio Ads with a small... Continue Reading
Dec 8
BitTorrent Inc. Acquires µTorrent
 BitTorrent has acquired µTorrent as it recognized the merits of µTorrent’s exceptionally well-written codebase and robust user community. Bringing together µTorrent’s efficient implementation and compelling UI with BitTorrent’s expertise in networking protocols will significantly benefit the community with what... Continue Reading
Spanish café loses case on "free music"
The café lost the case in first instance and appealed on the basis that the locale has several signs claiming that they had permission to play free music in the establishment under the terms of CC licences. However, SGAE... Continue Reading
Testing DRM-free waters
 It appears that the record labels are slowly beginning to realize that they can not have DRMed music and complete control over the online music market at the same time. The labels have insisted that nearly all music sold... Continue Reading
BSkyB and Google team up
Google plan to extend the partnership to BSkyB’s core television platform. This is done by replacing traditional 30 second television adverts with targeted commercials stored on hard drives in BSkyB’s set top boxes. The partnership will at first see Google... Continue Reading
Metacafe to be sold for USD 200 million
Metacafe is one of largest video-sharing sites on the web. Metacafe was founded in July 2003 by entrepreneurs Eyal Herzog, Arik Czerniak, and Ofer Adler. Since its founding, the company has earned about USD 20 million, mainly from venture capital... Continue Reading
Dec 7
Word Zero-Day Attack
Microsoft on Dec. 5 warned that an unpatched vulnerability in its Word software program is being used in targeted, zero-day attacks. The flaw can be exploited if a user simply opens a rigged Word document. Affected software versions include Microsoft... Continue Reading
Myspace wants QuickTime update
MySpace.com wants Apple Computer to update QuickTime media player software so it can not be used in attacks on the social-networking site. The worm spread because of QuickTime's support for JavaScript code. When viewed in Internet Explorer or Firefox, the... Continue Reading
Spam is back!
The antispam industry is struggling to keep up with the spam flood surge. They are adding computer power and developing new techniques in an effort to avoid losing the battle with the most sophisticated spammers. Antispam companies give out three... Continue Reading
Microsoft's Live Search Books
The book search engine performs keyword searches for books that have been scanned as part of Microsoft's book scanning project which is the same way Windows Live Search searches the Internet. Live Search Books' include a "Search inside a book" feature.... Continue Reading
Yahoo! Re-Aligns Organization
Yahoo! Inc. , a leading global Internet company announced a reorganization of its structure and management to align its operations with its key customer segments for audiences, advertisers and publishers. Other then that, it wants to effectively leverage Yahoo!’s significant... Continue Reading

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