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Dec27
Email Marketing - HTML Vs. Plain Text



As an Internet marketer, most of the time, a simple decision that you made now can bring a lot of differences. Having a good list is good start, but what you will do with it is another story. Deciding whether to send a HTML or just plain text email for your marketing campaign can be a daunting task too.


While HTML emails are nicer to see, it usually takes longer duration to load them. And if it takes too long, it might ended up in the recipients' trashbins. This is obviously counter-productive and it's better to just use plain text at all cost.
But, if you insist on using fancy graphics and fonts, it's better to create a blog and just send a plain text email to inform your subscribers to visit it whenever you update it.


An alternative would be to allow each subscriber to select whether they want to receive HTML or plain text, but this just add more troubles on your part and you will have create two versions of each message. So, as a savvy marketer, the answer is obvious, plain text email is still the best option to go ahead with your email marketing campaign.
Dec27
MSN Pink Ads Pulled - Too Racy
Umbria Offers Blog Lists to Marketers
Eighteen72 New Price Comparison Website
Dec26
Wikiasari Launching ?
Activating Windows Vista for Good
Dec17
Google Invites Podcasters
YouTube rival
The correct definition of Web 2.0
Social Networking with World of Warcraft
Dec16
Askcity
Dec15
Gritwire RSS Reader
Dec14
User Generated Content – buzz phase of 2006
New Portals need to be a Platform
A 42” PDP TV for 940 euros
Dec13
Search Engine Marketing
Looking at Social Media Marketing
StumbleVideo
Custom Toolbar for your Blog
Dec12
Microsoft Lost Sight of Customers needs?
Music Industry and Money
Newton Lessons - Apple's New Platform
Wikia unveils OpenServing
Google Copies Yahoo?
Dec10
Dig Bury Story
Death of FrontPage
PS3Seeker
Record directly to site with YouTube
Google Gmail enables POP checking
Dec 9
Signed off Exchange 2007
Firefly Comes Back as Online Universe
Diggers Get Modest Sums
BitTorrent Acquires uTorrent
Radio advertising to Google advertisers
Dec 8
BitTorrent Inc. Acquires µTorrent
Spanish café loses case on "free music"
Testing DRM-free waters
BSkyB and Google team up
Metacafe to be sold for USD 200 million
Dec 7
Word Zero-Day Attack
Myspace wants QuickTime update
Spam is back!
Microsoft's Live Search Books
Yahoo! Re-Aligns Organization

« November 2006 | Main | January 2007 »

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