Social Media sites can be one of the most effective traffic pulling tool if you use them correctly. But, if you don't have any connection with the right circle of people or enough people, then it might take some time for you to take off in your traffic building effort.
Some people even willing to pay to outsource their social media marketing effort.
The concept of social media marketing is similar with any type of marketing method. It's viral and that's why advertisers love it.If services like Payperpost and Reviewme is using bloggers to do their marketing campaign, then social media marketing are employing users with huge friend list to do the job.
I found out an interesting video explaining about Social Media Marketing, you might want to watch it.While it is obviously unethical to some, but guess what, it's all about the money. Does the saying "Money is the root to all evil" ring something to you?But, don't set an expectation too high, even Sony have made their share of mistakes when they started the blog about promoting their PSP.
So, don't feel sorry. At least they tried, on their own.
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