Over the last year, Google had been working hard to integrate the dMarc advertising platform into Google AdWords. Google announce that the integration is now complete and recently begun a
U.S. beta test of Google Audio Ads with a small group of
AdWords advertisers. Google Audio Ads brings efficiency, accountability, and enhanced ROI to radio advertising by providing advertisers with an online interface for creating and launching radio campaigns. You'll be able to target your customers by location, station type, day of the week, and time of day. After the radio ads are run, you will be able to view online reports that tell you exactly when your ad played. Google also have been partnering with both terrestrial and satellite radio stations across the
U.S. so that Google advertisers have many options for broadcasting their ads whether it's a Country station in
Tyler,
Texas or an Adult Contemporary station in
New York City.
Bringing radio advertising to Google advertisers: an update
AdWords advertisers. Google Audio Ads brings efficiency, accountability, and enhanced ROI to radio advertising by providing advertisers with an online interface for creating and launching radio campaigns. You'll be able to target your customers by location, station type, day of the week, and time of day. After the radio ads are run, you will be able to view online reports that tell you exactly when your ad played. Google also have been partnering with both terrestrial and satellite radio stations across the 
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