Search Engine Marketing is a dreaded word to some people. Well, it's not surprising if people are still surprised if you're saying that you're doing Search Engine Marketing, because, even if there's 700 million Internet users that exists nowadays.
Online advertising has started since the day Goto.com (Overture.com now) figured out that they can make money by displaying text ads within or beside their search result.
And there's more than $4.087 billion is expected to be spent on various components of search engine marketing.Respectively, $3.342 billion on PPC campaigns; $492 million on organic search engine optimization; $182 million on paid inclusion which is only available on Yahoo at the moment; and $72 million on SEM-related technology services. It has been estimated that search engine marketing will grow into a $6.9 billion market by 2007.
And, Search engine marketing will always be the best form of online marketing, considering the fact that the Internet is a such a huge place.So, find the right mix of PPC and SEM for your online marketing strategy, and you can rest assured you can get better ROI for your effort.
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