
Why would Rupert Murdoch pay $580 Million when his News Corporation bought MySpace in July and Google pay $1.65 billion for a flood of grainy TV excerpts, snarkily edited film clips, homemade video diaries, amateur music videos and shots of people singing along with their stereos when it bought YouTube in October. All that material is “user-generated content,” the paramount cultural buzz phrase of 2006. It is easily can be term as self-expression by millions of individual Web users. User-generated content is the self expression which can be done by staying at home. Users generated traditional cultures and honed regional styles; concentrated by geographical isolation is not a boundary anymore.






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