Yahoo! Inc. , a leading global Internet company announced a reorganization of its structure and management to align its operations with its key customer segments for audiences, advertisers and publishers. Other then that, it wants to effectively leverage Yahoo!’s significant strengths to capture future opportunities for growth. 
Yahoo!'s strategy is to create unique user experiences and consumer insights by leveraging its unmatched global user participation, connections and data. The new structure is designed to drive this strategy by aligning the organization with four key objectives which is to expand customer-centric culture and capabilities, create leading social media environments, lead in next-generation advertising platforms, and drive organizational effectiveness and scale.
Yahoo!'s strategy is to create unique user experiences and consumer insights by leveraging its unmatched global user participation, connections and data. The new structure is designed to drive this strategy by aligning the organization with four key objectives which is to expand customer-centric culture and capabilities, create leading social media environments, lead in next-generation advertising platforms, and drive organizational effectiveness and scale.
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