Advertisement has always been part of our lives. The only device that we use that is free from ads are our cellphones. This scenario is just about to be changed. “This is the year that advertising breaks out worldwide,” said Laura Marriott, executive director of the Mobile Marketing Association, based in Boulder, Colo., which represents more than 400 advertisers, phone makers, wireless operators and market research companies. “Previously, there were not enough of the right phones and fast networks to support good advertising.” By the time such advertising becomes a mass-market phenomenon, most people in countries with developed economies will have advanced phones that can browse the Internet and play video, according to Nick Lane, an analyst with Informa Telecoms and Media, based in London. It may be a good thing in a sense that it may reduce the cost the consumers had to pay and may even pave way for free service in the future.
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