Site targeting is a feature that allows advertisers to choose individual sites in the content network where they want their ads to appear. Currently, advertisers using site targeting place bids on a cost-per-thousand impressions (CPM) basis. In March, we plan to begin testing a new site targeting feature to increase the flexibility and control advertisers have with site-targeted campaigns: cost-per-click (CPC) bidding. CPC bidding increased flexibility and gives you full control. Advertisers get to select the content network sites that your ads will appear on and choose the bidding option that fits your needs. If clicks are your goal, try CPC bidding so you pay only when you get the result you want. They also get to create new CPC site-targeted campaigns, or switch existing campaigns between CPC and CPM at any time. As always, full control over your budgets and bids are maintained.
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