While it's always encouraging to see feed subscription numbers go, these subscription numbers in a vacuum only tell part of the story. Equally important is the extent to which people are reading feeds and interacting with them. In today's post we'll take a look at one aspect of the feed aggregator market - the web-based aggregators - and draw some conclusions about how audiences are consuming content in new and different ways. There are obviously many other feed-reading clients we could discuss, and we'll tackle those in future posts. With the feedometer now at 604,533 feeds on behalf of 347,000 bloggers, podcasters and commercial publishers, we've got a great sample size to gauge the impact of an aggregator's participation in the market. On any given day, FeedBurner sees more than 3,000 clients capable of reading all kinds of feeds, including podcasts and video feeds. Each of these feed readers reports data differently, so comparing subscriber market share alone can lead to several challenges.
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