Citysearch, the division of IAC focuses on local reviews of restaurants and other services, has acquired the struggling local review start-up, Insider Pages. The purchase (amount undisclosed) comes at a time of increasing competition in the race to deliver a compelling local search services. Citysearch’s parent, IAC, has already bolstered its local search offerings, namely with Ask City, a property that packages everything from local search to local maps, reviews, and ticket services. However, more entrants have arrived to nip traffic away from Citysearch, an early player that has seen its traffic stagnate in recent months. There’s Yelp, Judysbook and Backfence, for starters. A new competitor Outside.in, is another company going after the local community news and events area. Insider Pages has about 600,000 user reviews, and they’ll be integrated into the Citysearch’s offering. Citysearch will absorb Insider Page employees in its San Francisco office.
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