Google is up to it again. Pioneering what others had failed to find profitable and making it profitable. Google’s effort for helping small and medium size company to buy offline media newspaper space and radio sports seems to be working. Google has been trying it out with New York Times and The Seattle Times and the result is very encouraging. Google plan to bring it up as beta this spring will be the main point whether it is profitable or not. For the radio category, Google has brought it up as beta since December and what they can see is very interesting. Now, 900 radio companies have sign up for it and the profits are commendable. It is more of a win win situation where both side profits. With successful application to newspaper and radio industry next they might want to tap into the most lucrative advertising, the TV industry.
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