Previously Google will only report anchor text data to the webmaster. It will only report keywords and nothing more. For a webmaster, it is too general. Keywords can be almost anything. Google acknowledges this issue and make it in such a way that now Google will be reporting anchor text phrases. Webmasters will know what phrase user searched will let Google look up their pages. They can improve their web content in this way by making it more searchable. To access all these information, you have to be a Google webmaster central verified user. It is a great information especially for web developers who want to make their site as “Google friendly” as possible so that Google will display their site in the search result in a correct way. Web developers might want to get the most popular anchor text to direct it to your site. They can identify them and make it in such a way that it will help promote their site.
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