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Terry Semel said that he was very pleased with what his team has done. Yahoo is in the progress of a new Web search advertising system that enables it to better compete with Google. Its new technology called Panama is base on technology like Google which allows advertisers to pay for search terms base on their popularity. Sources has indicated that Panama had increase the number of people who click on its link that pays Yahoo. It still remain to be seen whether Yahoo will provide a challenge to Google or will it remain second best. Panama is just launched and the result is very positive. But with Google already using the technology for quite sometimes, it might have just snap up a large share of the market. More statistics will be available as weeks and months pass to see how will this battle fare out between the two giants.