There are many believing that mobile marketing is not a profitable business. Yahoo is thinking differently from the others. For them mobile business will pick up and it means business and they want to be at the top of the ecosystem. Earlier this year Yahoo launched oneSearch technology for Yahoo Go service. It is design to make search faster for users. The expansion involves making the service available to more than 85% of mobile users. It is very clear with all the investment and strategy, Yahoo is aiming for the number one mobile search crown. At the moment Google is leading the way in mobile segment. Can Yahoo dethrone them from the spot? It will be an interesting battle of which the result will be known by their performance throughout 2007. It is too early to say or predict anything. Let’s just wait till the second half of the year to see who will be at the top.
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